$3,500 to $38,000 a month. A cohort sold out. 191K to 321K followers.

Jasper B.

Coach

$3,500revenue, Jan 2026

→

$38Krevenue, Apr 2026

“This has been a huge win in terms of the work that we've done, and it's really impacted my business in a really positive way.”

Where they were

Years of business coaches, paid ads, a DM setter and courses behind him. His first cohort launch sold 3 of 20 seats.

What they wanted

Sell out a group program from his own audience instead of chasing every client one by one.

What we did

We looked at the funnel instead of rebuilding the offer: 81 visitors, 18 checkout views, 3 sales. The page worked and the traffic didn't, so he ran a free workshop first.

What changed

In his own words, January was $3,500 and March $19,000. April hit $38,000, and he called his $115K quarter his best ever. He raised his prices twice along the way, the cohort sold out (20 seats, $28,500), and his account grew from about 64K to 124K followers.

Monica T.

Colour analyst & image consultant, London

191Kfollowers, May 2026

→

321Kfollowers, Oct 2026

“I've increased my prices, so I actually earn more, but have less consultations, which is ideal.”

Where they were

A big account and a proven business (5,000+ consultations, rated 4.9★), but cheap services: most buyers paid £40 to £60. And before she joined, she says she “wasn't even doing any talking heads.”

What they wanted

Fewer, better clients at higher prices, without the account losing its reach.

What we did

We moved her content to talking heads and new formats she could test every week, repositioned her toward higher-level image consulting (CEOs, public speakers), and built sales pages for her Digital Makeover and Style Concierge offers.

What changed

Her monthly views went from 3.8M to 20.6M. Her revenue went from about $10K to $16.5K a month in her first three months, with higher prices and fewer consultations. She was featured in HELLO! magazine, gets collab requests and Sharon Stone now follows her.

“I know that without the mentorship I wouldn't be growing as much, I wouldn't have figured stuff out myself”

Where they were

She joined us in April 2024 with 69.8K followers, already selling her patterns, but nobody was signing up for her online workshops. When she came back in 2026, her launch format had stopped working and, in the slowest season of the year, her sales were well below target.

What they wanted

Turn her patterns, workshops and later a new course into a business she could run full-time from Instagram.

What we did

In 2024 we rebuilt her profile around one clear audience, reviewed her Reels every week, and set up how she promotes her offers. In 2026 we picked out her strongest existing Reels, rebuilt them as teaching videos with a voiceover, tested them before they went to her main feed, and connected the best ones to a sales funnel.

What changed

By August 2024 she had sold out all her online workshops from stories and Reels. In 2026, three Reels passed 1M views within five days, the funnel took her month past its target, and her audience went from “I could never do this” to asking where to start.

Eduardo P.

Chef & cooking educator

72.8Kfollowers, Apr 2024

→

606Kfollowers, Oct 2026

“since the beginning of the program, think the [account] made like 23,000 followers… your feedbacks were just amazing and I'm really, really happy with the progress.”

Where they were

When he joined in April 2024 his account had plateaued at 72.8K followers, with one type of content, no highlights, and nothing that showed who he was. By the time he came back in April 2026, accounts copying his videos had cut his reach and his growth had stalled.

What they wanted

Grow an audience that knows him, and make money from it beyond views.

What we did

In 2024 we added a face and a story to the account, built new content types like voiceover tutorials, and started his email list with a free pasta lesson. In 2026 we moved most of his content to voiceover teaching videos and set up a flow that sends people to his Substack.

What changed

+23,000 followers in his first month, and hundreds of messages asking for a course. In 2026: +55,000 followers in one month, a Reel with 3M views, his Substack from 400 to 4,000 readers in a month, almost $4,000 that month across everything, and paid consulting work.

Catherine B.

Nail education products

11Kfollowers, May 2026

→

57Kfollowers, Oct 2026

“Actually looking at the numbers is blowing my mind. I feel like I have been slammed busy now with my business in the best way”